Technology

Rust Nation

  • Branding + Identity
  • Content + Events

With branding, videography and full event production undertaken by the Copia team, Rust Nation is one of the largest dedicated software developer events in the UK. Held in the City of London, it attracts speakers, sponsors, and delegates from companies such as the BBC, Amex, Microsoft and Google.

Rust Nation Banner Rust Nation Banner

Building a brand

A strong brand was built, featuring the programming languages mascot and bold colours that represent the big strides the language is making in the market.

Rust Nation Brand Colour Palette Rust Nation Brand Colour Palette
Rust Nation Core Shape Elements Rust Nation Core Shape Elements

Applying the visual language across brand channels

Care was taken to apply the same visual language across all print, social and other digital channels.

Rust Nation Brand Mobile Mockup Rust Nation Brand Mobile Mockup
Rust Nation Poster Designs Rust Nation Poster Designs
Rust Nation Stripe Mockup Rust Nation Stripe Mockup
Rust Nation poster mockups Rust Nation poster mockups
Rust Nation poster graphics Rust Nation poster graphics
Rust Nation merchandise mockups Rust Nation merchandise mockups
Rust Nation stripe banner Rust Nation stripe banner
Rust Nation speaker card Rust Nation speaker card
Rust Nation Heiko Seeberger speaker card Rust Nation Heiko Seeberger speaker card
Rust Nation Hannah Aubry speaker card Rust Nation Hannah Aubry speaker card
Rust Nation Aida Getoeva speaker card Rust Nation Aida Getoeva speaker card
Rust Nation speakers round up Rust Nation speakers round up
Rust Nation ID stripes Rust Nation ID stripes
Rust Nation webpage mockup Rust Nation webpage mockup
Rust Nation webpages Rust Nation webpages
Rust Nation event dates stripe Rust Nation event dates stripe
Rust Nation speaker on stage Rust Nation speaker on stage

Event materials

The brand was designed in a way that suits both digital and large-format event requirements, such as signage and staging.

Rust Nation event stage Rust Nation event stage
Rust Nation event staff Rust Nation event staff
Rust Nation event programme Rust Nation event programme
Rust Nation event t-shirt Rust Nation event t-shirt
Rust Nation event visitor badge with plushy Rust Nation event visitor badge with plushy
Rust Nation event visitor pack Rust Nation event visitor pack
Rust Nation event advert billboard mockup Rust Nation event advert billboard mockup
Rust Nation event advert Rust Nation event advert
Rust Nation events posters Rust Nation events posters
Rust Nation event directions posters Rust Nation event directions posters
Rust Nation event directions posters Rust Nation event directions posters