Asset Management

Not just a rebrand. A new visual language.

Aubrey Capital Management

  • Marketing Strategy
  • Branding + Identity
  • Websites + Digital
  • Content + Events

Independent thought and collaboration go hand in hand at Aubrey Capital Management, and the firm is gaining recognition through nominations and awards for its exceptional investment services. As a specialist, global investment manager, Aubrey offers a range of funds and mandates for institutional and private investors.

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Creating Aubrey’s Visual Language

They had an existing nautical theme, based around maritime flag code and we knew this was a solid foundation for a standout visual language and the perfect place to start.

Alphabet Flags Alphabet Flags

Building Aubrey’s Brand

With this maritime theme as a starting point it was time to flesh out their visual identity. Working closely with Aubrey for feedback, our design team came up with the perfect colours, graphics and images to represent them.

Aubrey brand fonts Aubrey brand fonts
Aubrey brand patterns Aubrey brand patterns
Aubrey brand book Aubrey brand book
Aubrey brand tagline Aubrey brand tagline
Aubrey brand imagery Aubrey brand imagery
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New Guidelines

It was collated into their new brand guidelines, ready to be applied to all of their assets, including their website.

Our team built Aubrey’s new website and it was a huge hit. Every page was instantly identifiable as Aubrey Capital Management. It was bold, dynamic and unique.

Aubrey Capital Management website Aubrey Capital Management website
Website showing fund data Website showing fund data
Brochure laying open Brochure laying open

Further Collaboration

We worked with Aubrey to apply the new brand to their print materials and commercial reports. Providing a unified and recognisable visual across everything they do.

Fund factsheets Fund factsheets