Pharmaceuticals
Apollo Therapeutics
- Branding + Identity
- Websites + Digital
Apollo Therapeutics are turning academic research and biological breakthroughs into innovative medical treatments. With over 20 cutting-edge programs and a focus on capital efficiency and strategic partnerships, Apollo has rapidly expanded since its founding in 2016, driving excellence in drug development.
Apollo wanted a brand that properly represented their incredible business
Apollo wanted a brand that properly represented their incredible business and matched the status of their portfolio of partners. Their current brand had got them a long way, so when it came to updating it, it was important that the new one built on their successes.
We started with a review of the existing assets and quickly identified the need for new photography, new branding and a new website.
Our first concepts
Working closely with Apollo, we came up with a series of concepts and refined these into a set of new brand guidelines, to support and inform the design of Apollo’s brand refresh.
